lauren kolm
is a graphic designer
based in brooklyn, ny

about ︎

Identity and branded collateral for Brooklyn-based cookie shop, Carmen’s Cookies.

Carmen started baking cookies as a way to make new friends at her rock climbing gym. A year later, she needed help defining the Carmenʼs Cookies brand as she prepared to scale her project out of the gym and into Brooklyn at-large. I designed a logo, secondary halftone pattern (representing chocolate chips but also paying homage to the climbing gym wall holds), and variety of packaging options for orders of any size.

Treat yourself.


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