lauren kolm
is a graphic designer
based in brooklyn, ny

about ︎

Art direction and identity for Paperless Post’s spring-entertaining  Flyer vibe, Day Tripper.

Paperless Post introduced Flyer in 2018 as a fun, informal alternative to the company’s classic cards product. Meant for low-key get-togethers and an internet-savvy crowd, it allows users to mix & match “vibes”—a curated set of colors, gifs, stickers, and animated text effects and share with their friends over a wide range of digital platforms.

Having observed how  popular spring-adjacent events such as picnics and rooftop drinks are among their user base, Paperless decided they needed a seasonally cohesive Flyer collection that could be used across a variety of different casual event types. 

Day Tripper offers Flyer users a euphoric, bordering on psychedelic, portrayal of spring over traditional motifs like pastels and baby animals. This approach results in a collection that feels modern and highly shareable. 

Make your own Flyer using Day Tripper here!

Day Tripper’s animated backgrounds are colorful and offbeat with a lot of texture and retro influence. The overall effect is akin to walking outside after a long winter of hibernation and seeing  your surroundings suddenly in bright, lush technicolor.

In addition to multiple  backgrounds sourced from the public domain, Day Tripper  features a set of collaged animations designed with particular event-types in mind. Using collage as a medium in this vibe functions as a way to take wholesome imagery and make it fresh and a little weird. 

Two art-directed photographs  add an additional layer of polish to the vibe and give users more options  for representing cocktail-themed events.

The vibe’s color palette is composed of two distinct value systems meant to stand out on Day Tripper’s high detail/high-texture backgrounds. A set of over-saturated, bright jewel tones are bold and hint at the vibe’s retro edge.  A set of light pastels are soft. romantic, understated, and typically spring-y.

Typefaces used  in the vibe’s animated text effects are either traditional & modern or offbeat and ironic. This allows the user to create both wry and wholesome moments out of the vibe’s visual assets, depending on what type of mood the host’s event calls for. 

As a finishing touch to make Day Tripper’s content feel premium and special, I created a custom sprite map typeface for the vibe using old matchbox paintings sourced from the New York Public Library’s digital archive. Containing a full glyph set, this typeface has proven to be very popular—most especially as an age callout for users’ birthday party invitations. 

© Lauren Kolm, All Rights Reserved