lauren kolm
is a graphic designer
based in brooklyn, ny

about ︎

The winter holidays are Paperless Post's busiest time of the year. These select cards—used throughout the site, for email newsletters, and for various promotional blasts—were part of my contribution to the 2018 holiday push.

Led by the concept of elevating the nostalgia of the holiday season, the campaign features colorful illustrations that lean a little folk, while retaining sophistication in mark-makin and shapes. Textural painted illustrations  feel rich and warm with the addition of more complex palettes and linework.

The final collection was a hit with both return and new customers and pushed company profits beyond Q4 goals.  


Running on Cargo

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